Where talent
meets capital
We give our companies an unfair advantage by giving access to talent they otherwise would not have.
We back bold & daring entrepreneurs who are building a better future through technology.
We're just getting started.
Scratchpad
Scratchpad is a no code productivity tool for sales teams. Every feature and interaction is designed with salespeople in mind, which means speed and time savings. Scratchpad combines sales notes, spreadsheets, tasks managers, and pipeline management into a single delightful experience that is always connected to Salesforce.
Co-investors:



Logixboard
Logixboard is a modern, white-labeled customer experience platform that empowers logistics service providers to differentiate their services, increase their revenue, and retain their customers. Logixboard integrates with existing ERPs to provide a frictionless implementation process for their customers and serves the $2 trillion freight forwarding market.
Co-investors:




Alloy Automation
Alloy is a no code operating system for eCommerce brands to automate their businesses. They have built over 200+ integrations into all the key eCommerce tools and an easy-to-use interface that allows stores to stitch together workflows that leverage these apps to their fullest.
Co-investors:




Edge Delta
Edge Delta is the world’s first edge observability platform – giving developers the ability to analyze raw data as it is created, where it is created.
Co-investors:



As former founders and operators, we’ve been in your shoes.

Tina Hoang-To

Tina Hoang-To
Founding General Partner
Tina invests across a wide range of sectors, with direct experience in both consumer and enterprise software businesses.
She is focused on leading Kin Ventures’ investment practice, with a passion for enterprise SaaS, health & wellness, marketplace, edtech, fintech, and web3 companies. Tina’s active investments include Logixboard and Alloy Automation.
Before launching Kin, she led emerging growth investments for Obvious Ventures and served on the board of Torch and invested in Medable. Prior to that, Tina was Executive Vice President at TCV focusing on growth deals and invested in companies like Splunk (NASDAQ: SPLK), Merkle (acquired by Dentsu). She previously founded and served as CEO of Wedding Spot (acquired by Cvent), the first online marketplace to offer instant price quotes for wedding venues across 43 states in the United States.
Tina received a BS and graduated Magna Cum Laude from Santa Clara University's Leavey School of Business. Tina grew up in the Bay Area and loves to travel. She spent two years traveling full-time, covering over 50 countries and 275 cities. She now lives in the greater Seattle area and enjoys adventures outdoors.

Ben Herman

Ben Herman
Founding Operating Partner
Ben supports our portfolio companies post investment, with a focus on all things talent.
As a former recruiter, Ben spent over a decade building an executive search firm that provides the highest caliber of software engineers to the most successful quantitative trading funds in the U.S. like Jane Street Capital, Twosigma, and Hudson River Trading.
He then went on to found a technology company that would help companies like Lyft, Airbnb, and Twitch hire talent from underrepresented groups. Ben’s company was backed by Sequoia Capital, and Owl Ventures, and he has raised more than $80 million in capital in his career.
Ben grew up in London and moved to Los Angeles with his wife after getting married in 2014. Outside of work, Ben is a proud father to two girls and loves spending time playing golf, traveling, and hanging out with friends and family.
Our partners love us.
In the last few months, we’ve been looking to hire over 10 engineers and we received 100+ resumes from several agencies. Of those, we didn’t hire anyone. This was a big waste of time and resources. With Kin Ventures, we received 7 resumes and hired 2 exceptional engineers. They are the best at what they do, and we ultimately get access to talent we otherwise wouldn’t see. Hiring these engineers allows us to execute better and faster as a company -- it’s truly game changing.”